Mig og min Mad

Browse, plan, shop

COOP has embraced the new way we browse for inspiration online by creating an online platform for their customers to get their daily food inspiration from their favorite bloggers.

The video content lives in a content eco-system on COOP's YouTube Channel and on the Migogminmad.dk. While YouTube is great for watching videos, we wanted to give customers an easier way to get their shopping done. We made an intuitive way to filter recipes, browse top food bloggers and send get them a shopping list in just a few clicks.

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Mig og min mad

Danish supermarket chain Coop have teamed up with foodies and made a one-stop-shop for planning your dinner.

Together with some of the top Danish food bloggers, we created an inspirational food platform that makes it easy to find inspiration and create a shopping list.

Browse, plan, shop