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Husky Tools

Over the past 4 years, Husky tools have been completely re-engineered, resulting in stronger, more resilient, more badass products.

As a creative at Mother New York I've been part of coming up with the concept, videos, illustrations, posters, and more.


The rebranding campaign included 8 web films, 2 sumo wrestlers weighing a combined 1100 lbs, a chopper, 72 snakes, 11 snake bites, a husky puppy, a razor-sharp spike tunnel, an Austrian strongman, 7 gallons of lube, a 7-foot anchor, 12 carb-obsessed bodybuilders, countless posters, internal comms, custom notebooks, and a massive Peterbilt truck doing tough jobs across the country...

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